According to Karen So, marketing director at Coca-Cola, this is the first time the company has introduced a full-wrap on its Sprite bottles. "The labels on the bottles run from the top to the bottom for the first time. The packaging graphics are also co-branded and integrate both the Sprite and Adidas brand elements," said So. The design features Adidas' three stripes and shoe designs, as well as slogans, such as 'Obey your thirst' and 'Impossible is nothing'. So said: "The imagery of the packing rides on the theme of the promotion. We have three flavours and each design is different." The limited edition packaging, designed by local agency Prime Solutions, is featured on Sprite, Sprite Super Lemon and Sprite Ice's 355ml cans and 500ml PET.
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可口可樂行銷總監 Karen So 表示，這是該公司首次在雪碧瓶上引入全包裝。 「瓶子上的標籤首次從上到下延伸。包裝圖形也是聯名的，融合了雪碧和阿迪達斯的品牌元素。」蘇說。 該設計採用了阿迪達斯的三條紋和鞋款設計，以及諸如“服從你的渴望”和“不可能是沒有”等口號。 So說：“包裝的形像是圍繞促銷主題展開的。我們有三種口味，每種設計都不同。” 限量版包裝由當地機構 Prime Solutions 設計，適用於雪碧、雪碧超級檸檬和雪碧冰的 355 毫升罐裝和 500 毫升 PET 包裝。
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