Origins: In July 2009, a video purported to be a "banned Sprite ad" of European origin began circulating on the Internet. The video clip
caught the attention of users mainly due to the explicit content it contained, specifically a simulated sex act between a kneeling blonde woman and a standing black man (both of whom appeared to be naked).
The video circulated rapidly on the internet when it first appeared in 2009, and the footage as presented appeared plausible to some viewers in part due to atypical production quality and the language (German) spoken in the course of the 30-second ad. Broadcast standards involving nudity and other adult content differ between the United States and numerous European countries, and many who watched it concluded that the putative commercial simply took advantage of Germany's laxer rules regarding sexual themes in advertising for television.
Soon after the banned Sprite ad was initially shared, Coca-Cola (which owns the Sprite brand) initiated a copyright-based complaint against the viral video. Its creator, Max Isaacson, admitted the clip was not, and was never intended to, serve as an advertisement for Sprite in Germany (or any other country):
My name is Max Isaacson,
I directed and produced the fake Sprite ads that have been making the rounds over the past five days. There have been quite a lot of false statements made regarding these and I would like to make a few things very clear about these spots. First, there was no involvement from either The Coca-Cola Company or Greencard Pictures. Second, this was not supposed to be taken seriously by anybody. They were made completely on spec, which was clearly stated on the YouTube pages on which the ads were primarily seen. I paid for, produced and directed both spots independently. I am frankly quite surprised that spots of this nature were so quickly and easily believed to be legitimate. I hope that all parties involved will understand that this was a simple mistake that went much too far too fast, and that it is now made clear that these were not real commercials, nor were they ever produced with intention of being taken as such.
As Isaacson's original upload has long since been deleted, it's difficult to say how well he might have communicated the nature of the clip in its initial YouTube posting. But as is quite common for somewhat plausibly presented and titillating material such as the "banned" Sprite ad, the context and backstory have since become fully separated from the clip. The suggestive video is often posted and reposted to humor sites and on social media as a "banned Sprite ad" from Germany, but its creator confirmed in 2009 it was neither.
起源:2009年7月,一段自稱是源自歐洲的「被禁雪碧廣告」的影片開始在網路上流傳。 影片剪輯
之所以引起用戶的注意,主要是因為它包含的露骨內容,特別是一個跪著的金發女郎和一個站著的黑人男子(兩人似乎都赤身裸體)之間的模擬性行為。
這部影片於 2009 年首次出現時在網路上迅速傳播,部分觀眾認為所呈現的片段似乎可信,部分原因是製作品質不典型以及 30 秒廣告中使用的語言(德語)。 美國和許多歐洲國家涉及裸體和其他成人內容的廣播標準有所不同,許多觀看過廣告的人得出的結論是,該廣告只是利用了德國在電視廣告中有關性主題的寬鬆規定。
被禁的雪碧廣告最初被分享後不久,可口可樂(擁有雪碧品牌)針對病毒影片發起了基於版權的投訴。 其創作者馬克斯·艾薩克森 (Max Isaacson) 承認該剪輯不是、也從未打算作為雪碧在德國(或任何其他國家)的廣告:
我的名字是馬克斯·艾薩克森
我導演並製作了過去五天一直流傳的假雪碧廣告。 關於這些景點有很多虛假陳述,我想就這些景點澄清一些事情。 首先,可口可樂公司或綠卡影業都沒有參與其中。 其次,任何人都不該認真看待這件事。 它們完全按照規格製作,在主要展示廣告的 YouTube 頁面上明確說明了這一規格。 這兩部影片都是我獨立出資、製作和導演的。 坦白說,我很驚訝這種性質的景點如此迅速且容易被認為是合法的。 我希望所有相關方都能理解,這是一個簡單的錯誤,而且進展得太過快了,現在已經明確,這些不是真正的廣告,也不是為了被視為真正的廣告而製作的。
由於艾薩克森的原始上傳內容早已被刪除,因此很難說他在 YouTube 最初發布的內容中如何很好地傳達了該剪輯的性質。 但正如「被禁止的」雪碧廣告這樣看似合理地呈現和令人興奮的材料中很常見的情況一樣,上下文和背景故事已經與剪輯完全分離。 這段暗示性影片經常作為來自德國的「被禁止的雪碧廣告」在幽默網站和社交媒體上發布和轉發,但其創作者在 2009 年證實兩者都不是。