雪碧「Check da Freeze」行銷活動是一項旨在推廣雪碧冰爽（Sprite Ice）的創意行銷活動，雪碧冰爽是廣受歡迎的檸檬青檸口味軟性飲料的衍生產品。以下是該活動的一些關鍵細節：
概述
「Check da Freeze」行銷活動旨在突顯雪碧冰薄的清爽口感。活動的獨特之處在於將冰爽元素融入各種媒體平台，以吸引目標受眾（主要是青少年和年輕成年人³）的注意。
關鍵要素
雪碧「Check da Freeze」行銷活動包含多項創新活動，旨在吸引目標受眾並突顯雪碧冰爽的清爽口感。以下是該活動的一些關鍵活動：
1. 電視廣告置入：此活動與電視台協商，在節目播放過程中短暫插入雪碧冰薄「Check da Freeze」的創意畫面。這款出其不意的插播為觀眾創造了令人難忘且引人入勝的體驗³。
2. 線上行銷：在網路上，熱門青少年入口網站短暫地被雪碧冰薄廣告訊息「凍結」。這項數位策略旨在帶給使用者驚喜並吸引他們參與，強化雪碧冰薄³的清爽特性。
3. 互動元素：此活動包含互動元素，使用者可以在各種數位平台上體驗「凍結」效果。這有助於製造話題，並鼓勵目標受眾參與。
4. 社群媒體互動：此活動利用社群媒體平台傳播訊息並與受眾互動。這包括分享幕後花絮、用戶生成內容和互動帖子，以保持受眾的參與和積極性。
Frozen in time
大衛布萊恩是一位著名的魔術師和耐力藝術家，以其非凡的表演而聞名。他最著名的特技之一是“Frozen in time”，2000年11月27日，他被冰封在紐約時代廣場的一塊冰塊中長達63小時42分15秒¹。這項耐力挑戰考驗了他的極限，他不僅要克服嚴重的睡眠不足，還要應付嚴寒的低溫¹。
在挑戰過程中，布萊恩出現了幻覺和極度的身體不適，但他最終還是完成了挑戰，在電鋸和醫護人員的幫助下從冰塊中脫身¹。這項特技充分展現了他的奉獻精神和挑戰人類耐力極限的能力。
影響
「Check Da Freeze」行銷活動透過創新且出乎意料的媒體整合，成功吸引了目標受眾的注意。該活動巧妙地結合了傳統媒體和數位媒體平台，有效地傳達了雪碧冰爽飲品的清爽特質，並在消費者心中留下了深刻的印象³。
If you're interested in more details or want to watch the final moments of this stunt, you can check out the video on [YouTube](https://www.youtube.com/watch?v=W1y60rNkOzU)¹.
Are you a fan of David Blaine's magic and endurance stunts?
來源: 與 Copilot 的交談， 2024/8/1
(1) Frozen in Time | David Blaine - YouTube. https://www.youtube.com/watch?v=W1y60rNkOzU.
(2) Levitation | David Blaine. https://www.youtube.com/watch?v=w6CNvFnlPL0.
(3) DAVID BLAINE'S TOP 7 MAGIC TRICKS FINALLY REVEALED. https://www.youtube.com/watch?v=Aaehd9xrdBQ.
(4) Frozen in Time | David Blaine. https://davidblaine.com/frozen-in-time/.
(5) David Blaine - Wikipedia. https://en.wikipedia.org/wiki/David_Blaine.
(6) undefined. https://shop.davidblaine.com/.
(7) undefined. https://shop.davidblaine.com/products/black-lions-charity-decks.
(8) undefined. http://www.davidblaine.com/.
(9) undefined. https://shop.davidblaine.com/products.
(10) undefined. https://shop.davi.
These activities collectively helped to create a strong and memorable impression of Sprite Ice, emphasizing its cool and refreshing qualities.
If you have any more questions or need further details, feel free to ask!
來源: 與 Copilot 的交談， 2024/8/1
(1) SPRITE ICE | Campaign | THE WORK. https://www.lovethework.com/work-awards/campaigns/sprite-ice-377710.
(2) How do I make it so that if you click a sprite once again after you already clicked it, it will say something new? - Scratch. https://scratch.mit.edu/discuss/topic/726225/.
(3) How to freeze a sprite for a certain amount of time in pygame?. https://stackoverflow.com/questions/41348333/how-to-freeze-a-sprite-for-a-certain-amount-of-time-in-pygame.³.
### Impact
The "Check Da Freeze" campaign successfully captured the attention of its target audience through innovative and unexpected media integrations. By leveraging both traditional and digital platforms, the campaign effectively communicated the refreshing qualities of Sprite Ice and left a lasting impression on consumers³.
If you have any more questions or need further details, feel free to ask!
來源: 與 Copilot 的交談， 2024/8/1
(1) SPRITE ICE | Campaign | THE WORK. https://www.lovethework.com/work-awards/campaigns/sprite-ice-377710.
(2) How to freeze a sprite for a certain amount of time in pygame?. https://stackoverflow.com/questions/41348333/how-to-freeze-a-sprite-for-a-certain-amount-of-time-in-pygame.
(3) Zero Sugar, 100% Sprite: Global Campaign Shows How Sprite Zero Sugar Sticks to the Essentials of Refreshment - The Coca-Cola Company. https://www.coca-colacompany.com/media-center/sprite-zero-sugar-gets-makeover-keeps-essentials.
Tags:
wiki