### Coke Light
**Coke Light**, also known as **Diet Coke** in some regions, is a sugar-free and low-calorie soft drink produced and distributed by The Coca-Cola Company. It was introduced to cater to the growing demand for low-calorie beverages without compromising on the classic Coca-Cola taste.
#### History
Coke Light was first introduced on July 8, 1982, in the United States¹. It was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales. Unlike the original Coca-Cola, Coke Light is not based on the Coca-Cola formula but instead on a different recipe¹.
#### Ingredients
The key ingredients of Coke Light include:
- Carbonated water
- Caramel color
- Aspartame (an artificial sweetener)
- Phosphoric acid
- Potassium benzoate (to protect taste)
- Natural flavors
- Citric acid
- Caffeine³
These ingredients provide a crisp, light flavor similar to regular Coca-Cola but with reduced sweetness and no sugar².
#### Flavor
Coke Light is known for its crisp and refreshing taste, which closely resembles the classic Coca-Cola flavor but with a lighter profile. The use of aspartame as a sweetener ensures that the drink remains low in calories while still providing the familiar taste that consumers enjoy².
#### Marketing Strategy and Commercials
The marketing strategy for Coke Light has evolved over the years to maintain its appeal to health-conscious consumers. Key elements of the strategy include:
1. **Target Audience**:
- Initially marketed towards women, the brand has expanded its appeal to a broader audience, including health-conscious individuals and those looking to reduce their sugar intake².
2. **Celebrity Endorsements**:
- Over the years, Coke Light has featured various celebrities in its commercials to enhance its appeal. Notable endorsements include Taylor Swift and other popular figures¹⁹.
3. **Innovative Advertising**:
- The commercials for Coke Light often emphasize its refreshing taste and low-calorie benefits. Memorable campaigns include the "Hello You" commercial and the "Gardener" ad, which featured a humorous and engaging storyline¹²¹⁵.
4. **Packaging**:
- The packaging of Coke Light is designed to be sleek and modern, often featuring silver or white cans and bottles with the "Light" branding prominently displayed².
#### Sales Situation
Coke Light has enjoyed significant success since its launch, becoming one of the top-selling diet colas worldwide. It has capitalized on the markets of people who require low sugar regimens, such as diabetics and those concerned with calorie intake¹. The brand continues to perform well, with strong sales figures reported in various regions²⁵²⁶.
Overall, Coke Light remains a popular choice for consumers seeking a low-calorie alternative to regular Coca-Cola, thanks to its effective marketing strategies and consistent product quality.
If you have any more questions or need further details, feel free to ask!
來源: 與 Copilot 的交談， 2024/8/1
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(3) Coke Light vs. Coke Zero: What's the Difference? - Caffeine Park ☕. https://caffeinepark.com/coke-zero-vs-coke-light-14780/.
(4) Taylor Swift First Diet Coke Commercial | Press Release - The Coca-Cola Company. https://www.coca-colacompany.com/media-center/taylor-swift-celebrates-the-power-of-music-in-her-first-diet-coke-commercial.
(5) Coca-Cola light commercial Nederland 2014 -- The Gardener. https://www.youtube.com/watch?v=ot9NvIavZIc.
(6) Hello You - Coca-Cola light commercial - YouTube. https://www.youtube.com/watch?v=y-x6fmZIWmI.
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(11) 健怡可樂 - 维基百科，自由的百科全书. https://zh.wikipedia.org/wiki/%E5%81%A5%E6%80%A1%E5%8F%AF%E6%A8%82.
(12) 健怡可樂 - 維基百科，自由的百科全書. https://zh.wikipedia.org/zh-hk/%E5%81%A5%E6%80%A1%E5%8F%AF%E6%A8%82.
(13) The early days - National Gas Museum. https://www.nationalgasmuseum.org.uk/discover/the-early-days/.
(14) Coca-Cola Starlight soda: What does it taste like? – Deseret News. https://www.deseret.com/2022/2/19/22940867/new-coca-cola-starlight-flavor-taste/.
(15) Coca-Cola with Lemon - Wikipedia. https://en.wikipedia.org/wiki/Coca-Cola_with_Lemon.
(16) What Does Coca-Cola's Starlight Flavor Taste Like? | FN Dish - Behind-the-Scenes, Food Trends, and Best Recipes : Food Network | Food Network. https://www.foodnetwork.com/fn-dish/news/what-does-coca-cola-starlight-taste-like.
(17) Coca-Cola Light - Delightful Commercial 2003. https://www.youtube.com/watch?v=ixbx6oSwYag.
(18) Coke Light. https://www.youtube.com/watch?v=HpZWg6tBrOQ.
(19) coke light commercial - YouTube. https://www.youtube.com/watch?v=-5iNKzjkVQ0.
(20) Coca-Cola Commercials - playlist by Coca-Cola | Spotify. https://open.spotify.com/playlist/62JEk8s6Sh1Awsdu45Szhg.
(21) The 13 Best Coca-Cola Commercials Of All Time - Culture Trip. https://theculturetrip.com/north-america/usa/articles/the-13-best-coca-cola-commercials-of-all-time.
(22) Coca-Cola Marketing Strategy: A 2024 Comprehensive Case Study. https://www.brandvm.com/post/coca-cola-marketing-strategy.
(23) Coca-Cola Marketing Strategy (2024). https://businessmodelanalyst.com/coca-cola-marketing-strategy/.
(24) Coca Colas Winning Marketing Strategy Exposed - Osum. https://blog.osum.com/coca-cola-marketing-strategy/.
(25) Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste the Feeling’ campaign. https://www.marketingweek.com/coca-cola-takes-one-brand-marketing-strategy-global-as-it-unveils-new-tagline/.
(26) MARKETING STRATEGIES OF COKE: AN OVERVIEW. https://www.kaavpublications.org/abstract/article-1193.pdf.
(27) Coca-Cola Reports First Quarter 2021 Results. https://investors.coca-colacompany.com/news-events/press-releases/detail/1019/coca-cola-reports-first-quarter-2021-results.
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(30) undefined. https://www.youtube.com/watch?v=rKV0kR6Ih0s.
(31) undefined. https://www.youtube.com/watch?v=bg_zxsxyKyM.
(32) undefined. https://www.youtube.com/watch?v=F82W3tKtr8c.
(33) undefined. https://www.youtube.com/watch?v=0oYlOBun8UI.
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