可口可樂雪碧激檸激酸你頂唔頂得順
💡 創意概念與設計理念
Advertising Agency:Off-Lo-Hi, Hong Kong, Hong Kong Advertising Agency:Ogilvy & Mather, Hong Kong Executive Creative Director:Lois Kwok Creative Director:Spencer Wong, Annie Wong, Simon Handford Copywriter:Simon Handford, Florence Lai Art Director:Annie Wong, O'poon Agency Producer:Ida Man Account Supervisor:Gladys Wong, Angela Chiu, Helen Lam Director:Alfred Hau Lighting Cameraman:Lee Wing Lok (Siu Dee) Editor:Johnny Chan Actor:Tiffany Li,Jingjing,Juzi(橘子@Viczz),Kitty Tang Basic Information Release Date:April,2003 Brand:Cocacola Sprite Product:Sprite Super Lemon Softdrink Category:Non-alcoholic drink Media category:TVC Language:Cantonese,English Media Platform:Intermet,Television Commercial 可口可樂公司選擇香港作為第一個引入兩種新雪碧口味的市場，其中包括WPP集團奧美全球的前衛電視和戶外廣告。Sprite Ice和Sprite Super Lemon的標語是“酷到核心！” 和“酸味到核心！” 廣告會根據當地青少年對強烈的感官體驗的渴望以及對電子遊戲和舞蹈的熱情進行播放。點以藍色和黃色著色，以匹配每種飲料的包裝。藝術總監：O Poon。撰稿人：賴麗霞（Florence Lai）。 Coca-Cola Co. chose Hong Kong as the first market to introduce two new Sprite flavors, with edgy TV and outdoor ads by WPP Group's Ogilvy & Mather Worldwide. Taglines for Sprite Ice and Sprite Super Lemon are "Cool to the core!" and "Sour to the core!" Ads play on local teens' aspirations for intense sensory experiences and enthusiasm for electronic games and dancing. Spots are tinted in blue and yellow to match each drink's packaging. Art Director: O Poon. Copywriter: Florence Lai.
金帆廣告大獎作品典藏平台 • 商業創意永續傳承